For the Barbie x Posh Peanut collaboration, I designed custom Barbie-themed packaging using Adobe Illustrator to highlight the collection in a creative and nostalgic way. I created a Barbie box from scratch, drawing inspiration from the iconic packaging seen in stores. The design was filled with intricate details, from the signature pink hues to playful typography and accents that made it look authentic and eye-catching. This added an extra layer of fun to the flat lay photos and gave the project a unique visual identity that reflected both brands’ personalities.

Once the box design was complete, I styled and shot three different flat lays, each representing a distinct theme within the collaboration. These flat lays were carefully arranged to fit perfectly into the custom box design, as if the clothing sets were ready to be sold in stores. Each box had its own personality and flair, allowing the collaboration to shine across various themes while maintaining cohesion. The final images were used across social media and advertising, offering an immersive and playful experience for Posh Peanut’s audience.